These are the questions and checks that separate law firms specialists from general web agencies who will list your sector on their homepage after you sign.
Practice area pages with substantive content: a 'Family Law' page that explains what your JLT family law solicitors actually do, the process, realistic timelines, fee structures, converts and ranks far better than a page with three bullet points
Attorney biographies with professional photography: clients in JLT hire lawyers, not law firms, individual profiles with real photos, qualifications, and specific experience areas build the personal trust that closes the consultation
Transparent fee information: the SRA's price transparency rules (UK) and equivalent United Arab Emirates regulations require fee visibility for certain services, and client research consistently shows it increases, not decreases, enquiry rate
Online consultation booking or intake form: reducing the friction to the initial contact point is the single highest-impact conversion improvement for most JLT law firm websites
Client testimonials and case results (where permitted by United Arab Emirates bar rules): social proof on law firm websites consistently improves conversion, even a single 'exceeded our expectations' with a real name outperforms generic award badges