Google and Meta ads managed for cost per lead
Most ad accounts waste money in the same places: tracking that counts the wrong things, broad keywords nobody watches and traffic sent to a homepage. We fix the measurement first, then build campaigns around the searches and audiences that actually turn into customers, and send them to pages built to convert.
- Google Search & PMax
- Meta ads
- LinkedIn ads
- Week 1
- Tracking fixed before spend scales
- Weekly
- Optimisation and reporting
- 0
- Lock-in contracts
(The problem)
Most ad budgets leak in the same three places
Tracking that counts the wrong actions, broad targeting nobody checks, and clicks sent to a homepage that was never built to convert.
Fix those three and the same budget usually produces noticeably more leads, before any clever campaign work begins.
What's included
Spend where it turns into customers.
- 01
Google Search & PMax
High-intent search campaigns and Performance Max, with negative keywords managed weekly.
- 02
Meta ads
Facebook and Instagram campaigns with continuous creative testing.
- 03
LinkedIn ads
B2B targeting by role, company and industry.
- 04
Conversion tracking
Calls, forms and purchases recorded accurately so spend follows results.
- 05
Landing pages
Fast, focused pages for each offer you advertise.
- 06
Weekly reporting
Spend, leads, cost per lead and the changes made, every week.
How it works
- 01
Tracking
Conversion tracking for calls, forms and sales checked or rebuilt across Google Ads, Meta and GA4.
- 02
Account rebuild
Campaigns restructured by intent, wasted search terms removed and budgets reset.
- 03
Landing pages
Dedicated pages for your main offers, built for speed and conversion.
- 04
Optimise
Bids, keywords, audiences and creative tested and adjusted every week.
Kitchen Renovation Company · Home Renovation, Sydney, Australia
11.2x ROAS. Cost per lead from $480 to $43 in 4 months.
- Cost per lead
- Before$480
- After$43
- Leads per month
- Before12
- After134
- Return on ad spend
- Before1.9x
- After11.2x
We were close to switching off Google Ads entirely when Tecklogist rebuilt the account from scratch. The difference was impossible to ignore within 30 days.
Tecklogist vs the alternatives
| Feature | Tecklogist | In-House Team | Budget PPC Agency |
|---|---|---|---|
| Senior specialist on your account | varies | junior AM | |
| Attribution audit at campaign start | rarely | ||
| Creative production included | extra cost | ||
| Weekly spend reporting | monthly | monthly | |
| Re-marketing strategy included | varies | add-on | |
| Landing page optimization included | |||
| Platform-agnostic recommendations | |||
| No lock-in contracts |
Tools we use
- Google Ads
- Meta Business Manager
- LinkedIn Campaign Manager
- GA4
- Hotjar
- Triple Whale
- Northbeam
- Klaviyo
Industries we serve
- E-commerce
- Healthcare
- Legal
- Real Estate
- SaaS
- Hospitality
- Finance
- Education
Good questions
Last reviewed October 2026
How much should I spend on ads?+
Enough to collect useful data each month. For local services that can be modest; competitive national markets need more. We'll suggest a test budget after looking at your market's costs.
How quickly will I see leads?+
Search campaigns can produce enquiries in the first week. Meta campaigns usually need a few weeks of creative testing to settle.
Do you take over existing accounts?+
Yes. We audit the account first and keep whatever is working rather than starting from scratch.
Do you charge a percentage of spend?+
We quote a fixed monthly management fee, so we have no incentive to make you spend more.
Who owns the ad accounts?+
You do. We work inside your accounts with manager access, so all data stays with you.
Do I need new landing pages?+
Often, yes. Sending ads to a homepage is one of the most common causes of high cost per lead. We can build them or work with your developer.
Get a free ad account review
Share view access to your Google or Meta account and we'll show you where budget is leaking and what we'd change first.