These are the questions and checks that separate solar & renewables specialists from general web agencies who will list your sector on their homepage after you sign.
ROI/savings calculator: interactive tool allowing the visitor to input property size, electricity bill, and roof orientation to see estimated savings, the single highest-converting element on solar websites
Accreditation badges with verification links: MCS certificate number (UK), CEC accreditor ID (AU), NABCEP ID (US), displayed prominently with direct links to the relevant registries
Case study pages with before/after bills, system size, installation timeline, and verified Google review: one genuine case study outperforms six testimonial quotes
Finance/payment option page: solar purchase, solar loan, PPA, and leasing explained clearly, most Dubai buyers decide on payment model before brand
Postcode/state eligibility checker for government incentives: interactive eligibility for UK Smart Export Guarantee, AU STC rebate, US federal ITC, or state incentive programmes