A brand that looks as good as your work
Customers judge you before they've read a word. A clear, consistent brand makes you look established and makes every marketing pound work harder. We start with what makes you different and who you're for, then design an identity your team can use everywhere.
- Positioning
- Logo & identity
- Brand guidelines
- 4–6 weeks
- Typical identity project
- Guidelines
- And templates included
- Full IP
- Transferred to you
(The problem)
An inconsistent brand makes a good business look small
A different look on the website, the proposal and the van makes customers less sure who they're dealing with, and less willing to pay a fair price.
Clear positioning and a consistent identity make every piece of marketing more recognisable and more persuasive.
What's included
Clear positioning, then a look to match.
- 01
Positioning
Who you serve and why you're different, in plain words.
- 02
Logo & identity
Logo, colour, typography and visual style.
- 03
Brand guidelines
A clear guide any designer can follow.
- 04
Templates
Presentations, social posts and documents.
- 05
Collateral
Brochures, signage, packaging and print.
- 06
Full handover
All source files and IP transferred to you.
How it works
- 01
Positioning
A workshop on audience, differentiation and personality.
- 02
Directions
Distinct creative directions to react to.
- 03
Refine
The chosen direction developed into a full identity.
- 04
Handover
Guidelines, templates and every file in every format.
Australian PropTech Startup · Property Technology, Series A
Brand completed in 5 weeks. $4.2M Series A secured 6 weeks after launch.
- Time from brief to launch
- BeforeN/A
- After5 weeks
- Series A funding post-rebrand
- Before$0
- After$4.2M
- Investor pitch conversion rate
- Before12%
- After41%
Investors noticed the brand before the product. Three separate VCs mentioned the quality of our visual identity in their due diligence calls. Tecklogist understood exactly what a Series A brand needed to communicate.
Tecklogist vs the alternatives
| Feature | Tecklogist | Logo Mill / Fiverr | Junior Freelance Designer |
|---|---|---|---|
| Brand strategy workshop included | |||
| 3 distinct concept routes presented | 1 option | 1–2 options | |
| Full brand guidelines document | rarely | ||
| Full IP ownership on final payment | |||
| All file formats (AI, SVG, PNG, PDF) | limited | varies | |
| Cross-medium application (web, print, social) | rarely | ||
| Pitch deck design available | extra cost | ||
| Post-launch brand support available |
Tools we use
- Figma
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- After Effects
- Brandpad
- Zeroheight
- Loom
Industries we serve
- Technology
- Professional Services
- FMCG
- Healthcare
- Hospitality
- Retail
- Real Estate
- Finance
Good questions
Last reviewed October 2026
Do we need a full rebrand or just a logo?+
If your positioning is clear, a refresh may be enough. We'll recommend the smallest change that solves the problem.
How many logo options do we get?+
Usually three distinct directions, then refinement of the one you choose.
Do we own the designs?+
Yes. All files and rights transfer to you on final payment.
Can you apply the brand to our website?+
Yes. Our web team can carry it straight into a new site.
What files will we receive?+
Vector and raster logos, colour codes, fonts, guidelines and editable templates.
How long does it take?+
Most identity projects take four to six weeks.
Get a free branding & graphic design proposal
Tell us about the project and we'll send a tailored proposal within one working day, with no commitment.